Sarting a week from today, an Xbox 360 will be given away every 10 minutes, 24 hours a day, 7 days a week, for 9 weeks.
A total of 9,072 Xbox360 consoles will be given away over the course of the contest.
That's 144 consoles per day.
That's $2,721,600 if it's the core system.
$3,628,800 if it's the big bundle.